Donald Lehmann“Marketing Metrics”Editors: Jagdish Sheth, Naresh K. Malhotra Source: Wiley International Encyclopedia of Marketing
Exact Citation:
Lehmann, Donald. "Marketing Metrics." In Wiley International Encyclopedia of Marketing. Ed. Jagdish Sheth, Naresh K. Malhotra. West Sussex, UK: Blackwell, February 2010. Place: West Sussex, UK
Date:
2
2010
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