Donald Lehmann

“Marketing Metrics”

Editors: Jagdish Sheth, Naresh K. Malhotra

Source: Wiley International Encyclopedia of Marketing
Exact Citation:
Lehmann, Donald. "Marketing Metrics." In Wiley International Encyclopedia of Marketing. Ed. Jagdish Sheth, Naresh K. Malhotra. West Sussex, UK: Blackwell, February 2010.
Place: West Sussex, UK
Date: 2 2010