Donald Lehmann

“Social Connectivity, Opinion Leadership, and Diffusion”

Coauthor(s): Jacob Goldenberg, Sangman Han.

Editors: Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F. G. M. (Rik) Pieters

Source: The Connected Customer
Exact Citation:
Goldenberg, Jacob, Sangman Han, and Donald Lehmann. "Social Connectivity, Opinion Leadership, and Diffusion." In The Connected Customer, 283-302. Ed. Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F. G. M. (Rik) Pieters. New York: Routledge, January 2010.
Pages: 283-302
Place: New York
Date: 1 2010