Donald Lehmann“Social Connectivity, Opinion Leadership, and Diffusion”Coauthor(s): Jacob Goldenberg, Sangman Han.Editors: Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F. G. M. (Rik) Pieters Source: The Connected Customer
Exact Citation:
Goldenberg, Jacob, Sangman Han, and Donald Lehmann. "Social Connectivity, Opinion Leadership, and Diffusion." In The Connected Customer, 283-302. Ed. Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F. G. M. (Rik) Pieters. New York: Routledge, January 2010. Pages: 283-302
Place: New York
Date:
1
2010
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