Donald Lehmann

The Impact of Competition and the Cost of Overstating Quality on the Optimal Quality, Quality Claims, and Price of New Products

Coauthor(s): Praveen Kopalle.
Source: Working paper
Exact Citation:
Kopalle, Praveen, and Donald Lehmann. "The Impact of Competition and the Cost of Overstating Quality on the Optimal Quality, Quality Claims, and Price of New Products." Working paper, Columbia Business School, January 11, 2010.
Date: 11 1 2010

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