Donald Lehmann

Brand Equity and the Accessory Premium: The Case of the Automobile Industry

Coauthor(s): Shuba Srinivasan.
Source: Working paper
Exact Citation:
Lehmann, Donald, and Shuba Srinivasan. "Brand Equity and the Accessory Premium: The Case of the Automobile Industry." Working paper, Columbia Business School, September 7, 2010.
Date: 7 9 2010