Donald Lehmann

The Financial Impact of Changes in Marketing and R&D Budgets

Coauthor(s): Isaac Dinner.
Source: Working paper
Exact Citation:
Dinner, Isaac, Natalie Mizik, and Donald Lehmann. "The Financial Impact of Changes in Marketing and R&D Budgets." Working paper, Columbia Business School, July 12, 2010.
Date: 12 7 2010