Donald Lehmann

The Impact of Advertising Copy on Word-of-Mouth

Coauthor(s): Sarit Moldovan.
Source: Working paper
Exact Citation:
Moldovan, Sarit, and Donald Lehmann. "The Impact of Advertising Copy on Word-of-Mouth." Working paper, Columbia Business School, February 2, 2010.
Date: 2 2 2010

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