Donald Lehmann

Marketing Competition in the 21st Century

Coauthor(s): Oliver Heil, Stefan Stremersch.

Abstract:

The new challenges that the 21st century brings to the field of marketing competition inspired the International Journal of Research in Marketing (IJRM) to sponsor a special section on the topic. This special section was preceded by a conference at the University of Mainz, co-sponsored by IJRM, MSI, SMU (Singapore) and the University of Mainz.

Five marked evolutions around the turn of the century present new challenges in marketing competition, which may lead to particularly fruitful streams of research.

Source: International Journal of Research in Marketing
Exact Citation:
Heil, Oliver, Donald Lehmann, and Stefan Stremersch. "Marketing Competition in the 21st Century." International Journal of Research in Marketing 27 (January 1, 2010): 161-63.
Volume: 27
Pages: 161-63
Date: 1 1 2010