Donald Lehmann

Choice Under Restrictions

Coauthor(s): Simona Botti, Susan Broniarczyk, Gerald Häubl, Ron Hill, Yan Huang, Barbara Kahn, Praveen Kopalle, Joel Urbany, Brian Wansink.

Abstract:
Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as well as goals to influence behavior. Implications for overlooked research opportunities in choice modeling are presented and discussed.

Source: Marketing Letters
Exact Citation:
Botti, Simona, Susan Broniarczyk, Gerald Häubl, Ron Hill, Yan Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joel Urbany, and Brian Wansink. "Choice Under Restrictions." Marketing Letters 19, no. 3 (July 2008): 183-99.
Volume: 19
Number: 3
Pages: 183-99
Date: 12 2008