Donald Lehmann

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products

Coauthor(s): Dipayan Biswas, Lauren Labrecque, Ereni Markos.
Source: Journal of Marketing
Exact Citation:
Biswas, Dipayan, Donald Lehmann, Lauren Labrecque, and Ereni Markos. "Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products." Journal of Marketing 78, no. 1 (January 2014): 112-126.
Volume: 78
Number: 1
Pages: 112-126
Date: 1 2014