Donald Lehmann

“Linking Customer Equity to Brand Equity”

Coauthor(s): Scott Neslin, Anita Luo.

Editors: V. Kumar and Denish Shah

Source: The Handbook of Customer Equity: Mastering the Art and Science of Customer Management
Exact Citation:
Lehmann, Donald, Scott Neslin, and Anita Luo. "Linking Customer Equity to Brand Equity." In The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, 1-13. Ed. V. Kumar and Denish Shah. UK: Edward Elgar, February 2013.
Pages: 1-13
Place: UK
Date: 2 2013