Donald Lehmann

“New Products Research”

Coauthor(s): Peter Golder.

Editors: Russell S. Winer and Scott A. Neslin

Source: The History of Marketing Science
Exact Citation:
Golder, Peter, and Donald Lehmann. "New Products Research." In The History of Marketing Science. Ed. Russell S. Winer and Scott A. Neslin. Singapore: World Scientific, 2014.
Place: Singapore
Date: 2014