Donald Lehmann

Introduction to Theory and Practice

Coauthor(s): Hanssens Gupta, John Hauser, Bernd Schmitt.
Source: Marketing Science
Exact Citation:
Gupta, Hanssens, John Hauser, Donald Lehmann, and Bernd Schmitt. "Introduction to Theory and Practice." Marketing Science 33, no. 1 (2014): 1-5.
Volume: 33
Number: 1
Pages: 1-5
Date: 2014