Donald Lehmann

Choosing a Digital Content Strategy: How Much Should be Free?

Coauthor(s): Daniel Halbheer, Florian Stahl, Oded Koenigsberg.
Source: International Journal of Research in Marketing
Exact Citation:
Halbheer, Daniel, Florian Stahl, Oded Koenigsberg, and Donald Lehmann. "Choosing a Digital Content Strategy: How Much Should be Free?" International Journal of Research in Marketing (forthcoming).
Date: 2014