Donald Lehmann

Something to Chew On: The Effect of Oral Haptics on Mastication, Orosensory Association, and Calorie Estimation

Coauthor(s): Dipayan Biswas, Courtney Szocs, Aradhna Krishna.
Source: Journal of Consumer Research
Exact Citation:
Biswas, Dipayan, Courtney Szocs, Aradhna Krishna, and Donald Lehmann. "Something to Chew On: The Effect of Oral Haptics on Mastication, Orosensory Association, and Calorie Estimation." Journal of Consumer Research (forthcoming).
Date: 2014