Donald Lehmann

Values, Utility, and Ownership: Modeling the Relationships for Consumer Durables

Coauthor(s): Kim Corfman, Sunder Narayanan.

Abstract:
A conceptual model is developed that describes the relationships among consumer values, utility, and ownership of durables. These relationships are tested empirically using data on a variety of discretionary durables collected from a sample of 735 adults. Results support the model structure and suggest that augmenting the List of Values (Kahle 1983) with a measure of materialism improves prediction of value-related consumer behavior.

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