Eric Johnson

Man, My Brain Is Tired: Linking Depletion and Cognitive Effort in Choice

Abstract:
Understanding how limited resources influence decision making is important to theory and even more to important practice. I focus on two questions inspired by Baumeister et al.: (1) What exactly is depleted? and (2) Is it useful to employ Systems 1 and 2 in modeling depletion? I discuss possible candidates for depletion at both the neural and the cognitive process levels and argue that a dual process model of depletion makes a very clear set of testable predictions. Finally, I believe that understanding the causes of depletion is essential in designing helpful choice environments.

Source: Journal of Consumer Psychology
Exact Citation:
Johnson, Eric. "Man, My Brain Is Tired: Linking Depletion and Cognitive Effort in Choice." Journal of Consumer Psychology 18, no. 1 (2008): 14-16.
Volume: 18
Number: 1
Pages: 14-16
Date: 1 2008