Eric Johnson

Pricing Add-Ons as Totals: How Changing Price Display Can Influence Consumer Choice

Coauthor(s): Mark Heitmann, Andreas Herrmann.
Source: Working paper
Exact Citation:
Heitmann, Mark, Eric Johnson, and Andreas Herrmann. "Pricing Add-Ons as Totals: How Changing Price Display Can Influence Consumer Choice." Working paper, Columbia Business School, November 2010.
Date: 11 2010