Eric Johnson

Your Preferences May be Hazardous to Your Wealth: How False Consensus and Overconfidence Influence Judgments of Product Success

Coauthor(s): Marjorie Adams, Deborah Mitchell.
Source: Working Paper
Exact Citation:
Adams, Marjorie, Eric Johnson, and Deborah Mitchell. "Your Preferences May be Hazardous to Your Wealth: How False Consensus and Overconfidence Influence Judgments of Product Success." Working Paper, Wharton School Marketing Department, 1995.
Date: 1995