Garrett van Ryzin

Revenue Management Under a General Discrete Choice Model of Consumer Behavior

Coauthor(s): Kalyan Talluri.

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Abstract:
We analyze an airline yield management problem on a single flight leg in which the buyers' choice of fare classes is modeled explicitly. The choice model we use is very general and includes a wide range of discrete choice models of practical interest. The optimization problem is to find, at each point in time, the optimal subset of fare classes to offer. We characterize the optimal policy for this problem exactly and show it has a surprisingly simple form. The analysis also provides insights into when so-called "nested allocation policies" (a popular form of control in practice) are optimal.

Source: Management Science
Volume: 15
Number: 1
Pages: 15-33
Date: 1 2004