Consumer Psychology: A Quadrennium
Coauthor(s): Jacob Jacoby, Maureen Morrin.
Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly association in the field to develop and adopt a code of researcher ethics.
Source: Annual Review of Psychology
Jacoby, Jacob, Gita Johar, and Maureen Morrin. "Consumer Psychology: A Quadrennium." Annual Review of Psychology 49 (1998): 319-44.