Gita Johar“Consumer Behavior and Marketing”Coauthor(s): Eric Johnson, Michel Tuan Pham.Editors: Arie Kruglanski, E. Tory Higgins Source: Social Psychology: Handbook of Basic Principles
Exact Citation:
Johnson, Eric, Michel Tuan Pham, and Gita Johar. "Consumer Behavior and Marketing." In Social Psychology: Handbook of Basic Principles. Ed. Arie Kruglanski, E. Tory Higgins. New York: Guilford, April 2007. Place: New York
Date:
4
2007
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