Gita Johar

Never Give Up Givin' It Up: How Lay Theories of Self-Control and Recent Success or Failure Affect Goal-Directed Behavior

Coauthor(s): Anirban Mukhopadhyay.
Source: Working paper
Exact Citation:
Mukhupadhyay, Anirban, and Gita Johar. "Never Give Up Givin' It Up: How Lay Theories of Self-control and Recent Success or Failure Affect Goal-directed Behavior." Working paper, Columbia Business School, 2007.
Date: 2007