Gita Johar

Low-Balling on Goals to Regulate Future Affect: A Functional Strategy

Coauthor(s): Cecile K. Cho.
Source: Working paper
Exact Citation:
Cho, K. Cecile, and Gita Johar. "Low-Balling on Goals to Regulate Future Affect: A Functional Strategy." Working Paper, Columbia Business School, 2007.
Date: 2007