Gita Johar

Is Your Enemy's Enemy Your Best Friend? Switching Preferences When Favorite Sports Teams Fall Out of the Race

Coauthor(s): Laura Castrillo.
Source: Working paper
Exact Citation:
Johar, Gita, and Laura Castrillo. "Is Your Enemy's Enemy Your Best Friend? Switching Preferences When Favorite Sports Teams Fall Out of the Race." Working paper, Columbia Business School, 2008.
Date: 2008