Jacob Goldenberg

Why Didn't You Think of It? The Anatomy of Successful Products

Coauthor(s): David Mazursky, Sorin Solomon.
Exact Citation:
Goldenberg, Jacob, David Mazursky, and Sorin Solomon. Why Didn't You Think of It? The Anatomy of Successful Products. Tel Aviv: Edison Institute, 1999.
Place: Tel Aviv
Date: 1999