Jacob Goldenberg

“Complex Yet Simple: Cellular Automata as an Enabling Technology in Marketing Strategy Research”

Coauthor(s): Barak Libai, Eitan Muller.

Editors: Donald R. Lehmann and Christine Moorman

Source: Assessing Marketing Strategy Performance
Exact Citation:
Goldenberg, Jacob, Barak Libai, and Eitan Muller. "Complex Yet Simple: Cellular Automata as an Enabling Technology in Marketing Strategy Research." In Assessing Marketing Strategy Performance. Ed. Donald R. Lehmann and Christine Moorman. Cambridge, Mass.: Marketing Science Institute, 2004.
Place: Cambridge, Mass.
Date: 2004