Jacob Goldenberg

“Why Do They Lag and Why Should We Care?”

Coauthor(s): Shaul Oreg.
Source: Marketing Metaphors and Metamorphoses
Exact Citation:
Goldenberg, Jacob, and Shaul Oreg. "Why Do They Lag and Why Should We Care?" In Marketing Metaphors and Metamorphoses, 162-172. New York: Macmillan, 2008.
Pages: 162-172
Place: NY
Date: 2008