Jacob Goldenberg“Why Do They Lag and Why Should We Care?”Coauthor(s): Shaul Oreg.Source: Marketing Metaphors and Metamorphoses
Exact Citation:
Goldenberg, Jacob, and Shaul Oreg. "Why Do They Lag and Why Should We Care?" In Marketing Metaphors and Metamorphoses, 162-172. New York: Macmillan, 2008. Pages: 162-172
Place: NY
Date:
2008
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