Jeremy Kagan

“The Future of Advertising on the Internet”

Coauthor(s): Noel Capon.

Editors: Joe Plummer, Steve Rappaport, Taddy Hall, and Robert Barocci

Source: The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Exact Citation:
Capon, Noel, and Jeremy Kagan. "The Future of Advertising on the Internet." In The Online Advertising Playbook: Tested Tactics and Proven Strategies from the Advertising Research Foundation. Ed. Joe Plummer, Steve Rappaport, Taddy Hall, and Robert Barocci. Hoboken, NJ: Wiley, April 2007.
Place: Hoboken, NJ
Date: 4 2007