Kinshuk Jerath

Competitive Poaching in Sponsored Search Advertising and its Strategic Impact on Traditional Advertising

Coauthor(s): Amin Sayedi, Kannan Srinivasan.
Source: Marketing Science
Exact Citation:
Sayedi, Amin, Kinshuk Jerath, and Kannan Srinivasan. "Competitive Poaching in Sponsored Search Advertising and its Strategic Impact on Traditional Advertising." Marketing Science (forthcoming).
Date: 2013