Kamel Jedidi

MCT: A Multibrand Concept Testing Methodology for New Product Strategy

Coauthor(s): Sharan Jagpal, Jamil Maqbul.
Source: Journal of Product Innovation Management
Exact Citation:
Jedidi, Kamel, Sharan Jagpal, and Jamil Maqbul. "MCT: A Multibrand Concept Testing Methodology for New Product Strategy." Journal of Product Innovation Management 24, no. 1 (2006): 34-51.
Volume: 24
Number: 1
Pages: 34-51
Date: 2006