Kamel Jedidi

Social Influence and Customer Adoption of New Sales Channels

Coauthor(s): Tolga Bilgicer, Donald Lehmann, Scott Neslin.
Exact Citation:
Bilgicer, Tolga, Kamel Jedidi, Donald Lehmann, and Scott Neslin. "Social Influence and Customer Adoption of New Sales Channels." Columbia Business School, 2014.
Date: 2014