Keith Wilcox

The Cost of Mood Improvement: Aversion to Positive Stimuli When in a Negative Mood

Coauthor(s): Nancy Upton, Dhruv Grewal.
Exact Citation:
Wilcox, Keith, Nancy Upton, and Dhruv Grewal. "The Cost of Mood Improvement: Aversion to Positive Stimuli When in a Negative Mood." Columbia Business School, 2013.
Date: 2013

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