Asim Ansari

Generalized Customer Base Models for Non-Contractual Settings

Coauthor(s): Raghuram Iyengar, Peter Fader.
Exact Citation:
Ansari, Asim, Raghuram Iyengar, and Peter Fader. "Generalized Customer Base Models for Non-Contractual Settings." Columbia Business School, 2007.
Date: 2007