Miklos Sarvary

A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Coauthor(s): Yakov Bart, Andrew Stephen.
Exact Citation:
Bart, Yakov, Andrew Stephen, and Miklos Sarvary. "A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions." Columbia Business School, 2012.
Date: 2012

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