Miklos Sarvary

The Signalling Impact of Low Introductory Price on Perceived Quality and Trial

Coauthor(s): N. Dawar.
Source: Marketing Letters
Exact Citation:
Dawar, N., and Miklos Sarvary. "The Signalling Impact of Low Introductory Price on Perceived Quality and Trial." Marketing Letters 8, no. 3 (1997): 251-259.
Volume: 8
Number: 3
Pages: 251-259
Date: 1997