Miklos Sarvary“Multimarket and Global Diffusion”Coauthor(s): Marnik Dekimpe, Philip M. Parker.Editors: Vijay Mahajan, Eitan Muller, and Yoram Wind Source: New-Product Diffusion Models
Exact Citation:
Dekimpe, Marnik, Philip M. Parker, and Miklos Sarvary. "Multimarket and Global Diffusion." In New-Product Diffusion Models, 49-73. Ed. Vijay Mahajan, Eitan Muller, and Yoram Wind. New York: Springer, 2000. Pages: 49-73
Place: New York
Date:
2000
|