Miklos Sarvary

“Multimarket and Global Diffusion”

Coauthor(s): Marnik Dekimpe, Philip M. Parker.

Editors: Vijay Mahajan, Eitan Muller, and Yoram Wind

Source: New-Product Diffusion Models
Exact Citation:
Dekimpe, Marnik, Philip M. Parker, and Miklos Sarvary. "Multimarket and Global Diffusion." In New-Product Diffusion Models, 49-73. Ed. Vijay Mahajan, Eitan Muller, and Yoram Wind. New York: Springer, 2000.
Pages: 49-73
Place: New York
Date: 2000