Noel Capon

The Virgin Marketer

Abstract:
The Virgin Marketer

* Is a companion volume to the textbook, Managing Marketing in the 21st Century (mm21c).

* Provides a structured approach to developing a market strategy and implementation programs.

* Is constructed from marketing planning exercises that have a very long pedigree.

* Has been used by many well-known domestic and multinational firms to develop actionable marketing plans.

* Is available as a hard-copy book or electronic files. In either case, purchasers receive access to the complete set of templates in PowerPoint.

Exact Citation:
Capon, Noel. The Virgin Marketer. Bronxville, New York: Wessex, June 2007.
Place: Bronxville, New York
Date: 6 2007