Noel Capon

Total Integrated Marketing: Breaking the Bounds of the Function

Coauthor(s): James Hulbert, Nigel Piercy.
Exact Citation:
Hulbert, James, Noel Capon, and Nigel Piercy. Total Integrated Marketing: Breaking the Bounds of the Function. New York: The Free Press, 2003.
Place: New York
Date: 2003

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