Noel Capon

“Marketing: The Anchor for Sales”

Editors: David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy

Source: Oxford Handbook of Strategic Sales and Sales Management
Exact Citation:
Capon, Noel. "Marketing: The Anchor for Sales." In Oxford Handbook of Strategic Sales and Sales Management, 571-596. Ed. David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy. Oxford: Oxford University Press, 2010.
Pages: 571-596
Place: Oxford
Date: 2010