Noel Capon“Marketing: The Anchor for Sales”Editors: David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy Source: Oxford Handbook of Strategic Sales and Sales Management
Exact Citation:
Capon, Noel. "Marketing: The Anchor for Sales." In Oxford Handbook of Strategic Sales and Sales Management, 571-596. Ed. David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy. Oxford: Oxford University Press, 2010. Pages: 571-596
Place: Oxford
Date:
2010
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