Noel Capon“The Future of Advertising on the Internet”Coauthor(s): Jeremy Kagan.Editors: Joe Plummer, Steve Rappaport, Taddy Hall, and Robert Barocci Source: The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Exact Citation:
Capon, Noel, and Jeremy Kagan. "The Future of Advertising on the Internet." In The Online Advertising Playbook: Tested Tactics and Proven Strategies from the Advertising Research Foundation. Ed. Joe Plummer, Steve Rappaport, Taddy Hall, and Robert Barocci. Hoboken, NJ: Wiley, April 2007. Place: Hoboken, NJ
Date:
4
2007
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