Noel Capon

Capon's Marketing Framework: Student Study Guide

Coauthor(s): Andy J. Yap.

Abstract:
Capon's Marketing Framework: Student Study Guide is designed to help students with their study of marketing. It is particularly helpful for memorizing content and for preparing for exams.

Exact Citation:
Capon, Noel, and Andy J. Yap. Capon's Marketing Framework: Student Study Guide. Bronxville, NY: Wessex Press, Inc., 2010.
Place: Bronxville, NY
Date: 2010