Noel Capon

Managing Marketing in the 21st Century: Student Study Guide

Coauthor(s): Andy J. Yap.

Abstract:
Managing Marketing in the 21st Century: Student Study Guide is designed to help students with their study of marketing. It is particularly helpful for memorizing content and for preparing for exams.

Exact Citation:
Capon, Noel, and Andy J. Yap. Managing Marketing in the 21st Century: Student Study Guide. Bronxville, NY: Wessex Press, Inc., 2008.
Place: Bronxville, NY
Date: 2008