Noel Capon

Marketing for China's Managers: Current and Future

Coauthor(s): W. Burgers, Yuhuang Zheng.

Abstract:
Marketing for China's Managers: Current and Future is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.

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