Noel Capon

Transformations in Customer Management

Coauthor(s): Christopher Senn.
Source: Peking Business Review
Exact Citation:
Capon, Noel, and Christopher Senn. "Transformations in Customer Management." Peking Business Review 104 (March 2013): 78-88.
Volume: 104
Pages: 78-88
Date: 3 2013