Noel Capon

“Making the Case for Managing Strategic Accounts”

Coauthor(s): F. Mihoc.

Editors: D. Woodburn and K. Wilson

Source: Handbook of Strategic Account Management
Exact Citation:
Capon, Noel, and F. Mihoc. "Making the Case for Managing Strategic Accounts." In Handbook of Strategic Account Management. Ed. D. Woodburn and K. Wilson. Hoboken: Wiley (forthcoming).
Place: Hoboken
Date: 2014