Noel Capon

Public and Nonprofit Marketing: A Review and Directions for Future Research

Coauthor(s): Elizabeth Cooper-Martin.

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Source: Review of Marketing
Exact Citation:
Capon, Noel, and Elizabeth Cooper-Martin. "Public and Nonprofit Marketing: A Review and Directions for Future Research." Review of Marketing 36: 481-536.
Volume: 36
Pages: 481-536
Date: 1990