Noel Capon

Nonprofit Marketing: Reviews and Commentary

Coauthor(s): G. Mauser.

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Abstract:
Reviews several books on marketing. "Cases in Public and Nonprofit Marketing," by Christopher H. Lovelock and Charles B. Weinberg; "Marketing for Nonprofit Organization," by Philiph Kotler; "Marketing for Nonprofit Organization," David L. Rados.

Source: Journal of Marketing
Exact Citation:
Capon, Noel, and G. Mauser. "Nonprofit Marketing: Reviews and Commentary." Journal of Marketing 46, no. 3 (forthcoming): 125-29.
Volume: 46
Number: 3
Pages: 125-29
Date: Summer 1982