Institutional Change in Delivery of Dental Services: A Marketing Perspective
The recent appearance and growth of new delivery systems for dental services is examined from a marketing perspective. Analysis reveals that the growth of low priced, high throughput operations is consistent not only with marketing principles, but with the development of American retail institutions in general. Options for independent dentists in the face of this new competitive environment are discussed.
Source: American Journal of Public Health
Capon, Noel. "Institutional Change in Delivery of Dental Services: A Marketing Perspective." American Journal of Public Health 72, no. 7 (July 1982): 679-83.