Noel Capon

Marketing Strategy Differences Between State and Privately Owned Corporations: An Exploratory Analysis

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Abstract:
Analysis of state and privately owned enterprises in industrialized market economies leads to the identification of differences in objectives and strategy between the two enterprise types. A series of propositions is developed that contrasts the behavior of state and privately owned corporations.

Source: Journal of Marketing
Exact Citation:
Capon, Noel. "Marketing Strategy Differences Between State and Privately Owned Corporations: An Exploratory Analysis." Journal of Marketing 45 (Spring 1981): 11-18.
Volume: 45
Pages: 11-18
Date: Spring 1981