Noel Capon

Individual, Product Class, and Task-Related Factors in Consumer Information Processing

Coauthor(s): Marian Burke. View Publication

Abstract:
Several propositions concerning the effect of individual, product class, and task-related factors on information-acquisition strategies were formulated and tested. Marked differences were found for subjects at different socioeconomic levels. A new scheme for analyzing information-acquisition sequence data was developed and employed.

Source: Journal of Consumer Research
Exact Citation:
Capon, Noel, and Marian Burke. "Individual, Product Class, and Task-Related Factors in Consumer Information Processing." Journal of Consumer Research 7 (December 1980): 314-26.
Volume: 7
Pages: 314-26
Date: 12 1980